TNL Media Group Announces the Establishment of its First Japanese Market Bureau and the Official Launch of The News Lens Japan, Japanese-Language Edition

TNL Media Group, an independent digital media, martech and data analytics group, announced that it recently established its first office in the Japanese market and officially launched its Japanese edition for The News Lens. Along with previous editions in Chinese, Cantonese and English, this is the group’s third launch of new language services. The group as a whole now has 18 million monthly unique readers across Asia. TNL Japan is a joint venture with Japan’s prestigious strategic management consulting firm, Matsumura Consulting, whose main clients include Acer Japan, Techstars, APA Hotel’s overseas development, and more.

The launch of the office in Japan aims to enable TNL Media Group to be an independent voice that serves as a bridge connecting Japanese-speaking readers to in-depth, valuable and newsworthy content from an international and language perspective. Chinese.

Joey Chung, CEO and Co-Founder of TNL Media Group, said, “We are very excited to finally launch our Japanese service and desktop after many years of planning. With an increasingly close relationship between Japan and other Chinese language markets, especially Taiwan, we believe this is the perfect time to launch and deliver high-quality content about what’s happening in Taiwan and Asia, independently and objectively, that Japanese readers, governments and businesses should know. We hope to be their trusted partner for their digital marketing, technology, and data analytics needs and hope to play the same role for other Asian companies expanding into Japan.

TNL Japan General Manager Isao Matsumura said, “Since its inception in Chinese and later in English, The News Lens has always served and trusted the young digital generation with its objective reporting and diverse viewpoints. We aim to achieve the same with TNL Japan and further hope to help our Japanese-speaking readers and customers communicate their latest news to developments outside of Japan and connect with Asia. Japan and Taiwan can learn from each other and cooperate to ensure the prosperity of both sides. ”

TNL Media Group fully intends for this to be the first step in its expansion plans in Japan. Starting with The News Lens Japan, the group is already in the process of gradually integrating new Japanese content with existing data and technology products from other group companies such as TNLR and AD2.

New products being launched and serving Japanese customers include TNLR’s Share Panel and Mobile Panel Big Data survey products, as well as AD2’s CrED automated creative marketing campaign software and mobile interactive martech products. The group plans to use the Japanese office for further content, data and sales partnerships with key Japanese partners and possible next-step acquisitions.

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About TNL Media Group

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TNL Group is one of the fastest growing digital advertising, data analytics and media platforms for the Asian market.

TNL launched in Mandarin and English editions to provide inclusive, in-depth, diverse and highly influential content for digital readers.

He has since expanded and acquired a mobile advertising network, a big data research company and launched a data analytics platform. As a result, the group can effectively capture user information through first-party, first-party and third-party databases, AI analytics, Martech and other cross-domain commodities.

TNL serves audiences with insightful news and commentary, empowers brands with data, and connects with technology, becoming an essential partner for businesses’ digital transformation needs.

TNL Group consists of seven content brands and ten subsidiaries, with over 230 employees in Taipei, Hong Kong and Japan. High-profile investors in TNL Media Group include North Base Media, an early investor in The News Lens, YouTube co-founder Steve Chen, Twitch co-founder Kevin Lin, and famed Silicon Valley investor Tim Draper.

For more information, visit the Group’s website

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