The history of Japan’s iconic fruit sandwich is rooted in luxury

Fruit sandos first appeared in Japan in the early 20th century, when fruit first became “more accessible” to the public during the Taishō era, which ran between 1912 and 1926, according to the Japanese Food Guide. Because fruit was considered an expensive luxury in those days, it was usually used as gifts or eaten only on special occasions. The growing popularity of fruit with Japanese audiences has also seen the creation of “fruit parlors” like Ginza Sembikiya, which offers sandwich options, fruit punches, as well as parfaits, by SBS.

While fruit sandos are popular today, no one, not even those who work in fruit parlors, knows exactly when the sandwiches first took off. At best, Ginza Sembikiya spokesman Shimizu Shibata thinks they started to emerge in the 1940s. cakes and don’t crush, so they can be eaten more easily,” Shibata told SBS. Their obvious lack of sugar also made fruit sandos a more palatable form of affordable luxury as the country was going through wartime austerity measures during this time.

Today, fruit sandos range from the cheap and cheerful snacks found in convenience stores to the tea-time treats served in more upscale fruit parlours. No matter where they are, fruit sandos are considered a healthy snack that has become popular with a younger, hipper generation of fans.