New ‘wet’ potato chips are revolutionizing the snack industry in Japan

Not in Japan to try them? We’ve got you covered with a trick for making wet french fries at home, wherever you are in the world!

Japanese snack companies are always looking for new and exciting ways to delight our taste buds. Today, the country’s leading potato chip manufacturer, Calbeecompletely changes the situation remove the crunch from their potato chipswith a new product called “Nure Jaga“, which translates to “Wet Potato”“.

As the name suggests, new chips are wet – a word little used to describe potato chips – and they seem to be inspired by “Noure Senbeia type of wet senbei (“rice cracker”) that has been sold by a variety of Japanese pastry chefs since 1963.

Initially, Calbee’s wet potato chips were sold exclusively at the company’s Calbee+ stores, which stock their most innovative products. Since April, however, they have expanded their sales by making them available on 7-Eleven stores nationwide.

▼ The Nure Jaga Sweet and Spicy Soy Sauce Flavor sells for 151 yen (1.18 USD)

However, not all stores stock them, and in some places they are already sold out. Our reporter K. Masami therefore had to stop at a few 7-Elevens before he could get his hands on a pack.

She was thrilled to try her very first wet potato chips, and when she pulled the snacks out of their bag, she was immediately drawn to their lovely aroma and appearance.

Holding one of these chips will immediately make your fingers sticky, as they are really wet to the touch. They reminded Masami of wet senbei, as they have the same coating covered in wet soy sauce, but these were much thinner, still maintaining the appearance of a chip.

Biting into one she found it soft and juicy on the outside and crispy on the inside – it was unlike every other chip she’s ever tasted.

As she worked her way through the bag, she felt that this revolutionary new crisp texture was one that everyone should be able to enjoy.

That’s when she got the idea to try making wet crisps herself, using the same basic method of dipping the crisps in sweet soy sauce.

So she pulled out a packet of plain Calbee potato chips (made with “春” or “spring” potatoes)…

…and got to work creating a flavorful soy sauce, gently heating Sake, soy sauce and sugar together, in a ratio of 1:2:2.

Then she simply poured a ladle of hot sauce over the chips, letting them soak for a few minutes and stirring occasionally with a pair of chopsticks to ensure an even coating.

After that, she popped the bowl of fries and sauce in the microwave for about eight seconds to melt them and soften them further.

After their short stint in the microwave, the soy sauce-soaked chips shimmered beautifully in the light.

Comparing them next to each other, Masami could see that the chips she was making, left in the image below, weren’t as smooth and professional-looking as the Nure Jaga, right .

Still, they looked quite similar, and the ones she made had totally transformed from the white crisps they used to be. All she had to do now was take a bite to see how they tasted.

To her surprise, these moist homemade potato chips looked remarkably like the ones she bought at the store! The result was much better than she expected, and now that she did them once, she will definitely do them again and again.

While Masami can’t deny that Calbee had a slight edge over their homemade chips, with their big machines and creative teams and all, this recipe for recreating them will give you a good idea of ​​what they look like if you’re into it. outside of Japan and unable to purchase a pack.

Plus, this hack is just waiting for someone to make it go viral on TikTok, where the hunger for weird and unusual snacks like this is endless.

Don’t forget to tag us when you introduce the world to the wonders of the wet potato chip, and if you’re looking for more unusual Japanese recipes to make you famous on TikTok, there’s plenty more where it came from!

Related: 7 eleven
Images © SoraNews24

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