Japan’s holiday shopping blitz lacks momentum due to limited supply

The year-end and New Year’s shopping blitz is lacking in momentum in Japan due to the halt in production of goods due to shortages of semiconductors and other parts and components.

“A wide range of consumer electronics have been affected” by the parts shortage, an industry analyst said.

Sony’s PlayStation 5 video game console recorded cumulative sales of 10 million units in July of this year, just about eight months after its November 2020 release, hitting the milestone faster than any other PlayStation model. But the PS5 is now seen selling for over 100,000, double its usual price, in online flea markets amid a supply shortage.

Nintendo Co. last month lowered its FY2021 sales estimate for its Nintendo Switch game console to 24 million units from 25.5 million units. The current level of production “cannot meet the demand,” said Nintendo President Shuntaro Furukawa, adding that he saw “no signs” that the situation regarding the semiconductor shortage is improving by so much. early.

Printers for home use are also rare. In retail outlets, many relatively affordable models, with price tags under 40,000, are out of stock. This is due to “both logistical constraints and semiconductor shortages,” said an official at a major printer maker Seiko Epson Corp.

JVCKenwood Corp. has significantly reduced the production of its main car navigation systems.

The large water heater manufacturer Noritz Corp. lowered its profit forecast for the year ending this month, due to a delay in deliveries of some products. Attributing the downward revision to “several factors,” such as semiconductor and resin shortages, a Noritz public relations manager said, “We have never seen such a terrible situation before.

“Although semiconductor manufacturers are redoubling their efforts to increase production, it will take some time for the situation to improve,” said Eiji Mori, analyst at research firm BCN Inc.

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