The 2 foods of Japan reports to vegconomist that it has partnered with Kagome Co., Ltd., to launch 2foods Plant-Based Omurice. Omurice is a popular omelet-based Japanese comfort food, and this product was created with “Ever Egg”, a joint development between the two companies, which is said to be the first vegan egg in Japan.
Ever Egg is a cholesterol-free product created with plant-based ingredients such as carrots and cannellini beans. Using a proprietary technology called the patent-pending “vegetable semi-ripening method,” the companies claim to have achieved the “soft, fluffy texture similar to omelettes made from real eggs” in a way that, according to them, was not possible before.
2foods Plant-Based Omurice is now available for pre-order at makuake, a Japanese product launch platform where consumers can pre-order the latest market innovations and is frequently used by large companies to introduce their new products to the market. Through the platform, TWO and Kagome aim to “lead and accelerate the growth of the plant-based food market by Japan”.
Omurice will be offered as part of the menu at all six 2foods locations and will be available on other channels before the end of the year. The two companies will continue to work together to bring innovative plant-based products to consumers around the world.
TWO, the company behind 2foods, last year entered into a business alliance with Kagome, a global manufacturer and marketer of condiments, foods and beverages. The new product is the first launch from this partnership, which you can read more about here.
Yoshio Yahagi of TWO Inc. told vegconomist in January, “Since April 2021, we’ve been able to collaborate with Kagome with a sense of speed, leveraging everyone’s strengths, from idea planning to product development. We’ve been very surprised by the strong sense of unity between Kagome’s management team and the front, as well as the flexibility and speed of the project, which was different from the image we imagined for a large company.