Japanese company Lixil Corporation targets sales of Rs 1,000 cr from India in the next 3 years



Japanese maker of building materials and housing equipment, Lixil Corporation, is targeting sales worth Rs 1,000 crore in India over the next three years, a company official said on Saturday.

Lixil operates in India through its Grohe and American Standard brands.

For Lixil, India is one of the fastest growing markets in the India-Pacific region after Japan, the United States and China and it would continue to invest here for its expansion, said Bobby Joseph, leader of Lixil Water Technology – India and sub-continent.

“A lot of investments are coming, which we think will be for the next 5 and 10 years, in advance. It (India) is among the top four markets that Lixil is investing in,” Joseph told PTI.

India has the potential to be one of the biggest markets, he added.

Lixil is working on a long-term strategy for the Indian market, where it operates with Grohe brands in the luxury and high-end bathroom fittings segment and American Standard in the relatively smaller segment, Joseph added.

For the year ended March 31, 2022, Lixil grew by approximately 50%.

For the first quarter (April-June) of the current fiscal year, it recorded growth of more than 20% quarter-on-quarter, Joseph added.

“Our investment and focus in building our distribution and retail has paid off. There was also pent-up demand in the sector, and we used it,” he said, adding that in terms of projects, the company needs to build a solid pipeline for the future. .

Asked about expected growth for this fiscal year, Joseph said demand was “sustainable” given retail demand and project pipelines. Either way, Lixil expects quarterly growth.

“We hope to reach one thousand crore in the next three years,” Joseph said.

About the investment, Joseph said that Lixil has a ceramic factory in Vijayawada, Andhra Pradesh, which has a capacity of one million units and could be expanded to two million units.

“We are also investing in the manufacture of tanks which will be put into service later this year,” he said.

However, Joseph did not share any figures regarding Lixil’s investment in the Indian market.

The company is also expanding the retail footprints of both brands. Currently, Grohe is available in 500 outlets, while American Standard in over 3,000 outlets.

Currently, Grohe has a larger share of Lixil’s business in the Indian market, he added.

Lixil on Saturday introduced the Grohe Spa Rainshower Aqua line, featuring shower innovations that promise to turn the bathroom into a personal spa at home.

(Only the title and image of this report may have been edited by Business Standard staff; the rest of the content is auto-generated from a syndicated feed.)

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