Guam gears up for return of Japanese market with familiarization tour | Guam Business

As travel restrictions in Japan begin to ease, the Guam Visitors Bureau has welcomed three groups of prominent social media personalities to the island for a familiarization tour to reintroduce Guam’s activities and attractions. Guam in a recovering Japanese market, GVB said in a press release.

Nine people were selected as part of GVB Japan’s #HereWeGuam contest out of a pool of more than 500 entrants, GVB said. Four were available to travel to Guam for the tour, which began February 21 and ended March 5. Visitors to #HereWeGuam include NHK Radio DJ Akiko Tomita; Miss Universe Japan personal trainer Takuya Mizukami; Miss Aichi University 2020 Kanna; and sports influencer Lucas. Others selected are expected to travel to Guam later in the year.

“We certainly want Japan to know our island very well and hope that our visitors have enjoyed their stay here. I know they will come back because Guam is that kind of place. It envelops you in our beauty, our generosity, our peaceful way and our relaxation,” Governor Lou Leon Guerrero said. “We also asked them to send our greetings to Japanese Prime Minister Fumio Kishida and ask him to open Japan to Guam and the rest of the world.”

“We want to thank our guests for coming to the friendliest place you could imagine and we look forward to their help spreading the message that Guam is open,” Lieutenant Governor Josh Tenorio said. “We also look forward to many more Japanese returning to their second home in Guam.”

GVB works with HYPEBEAST Japan, a global brand known for its focus on contemporary fashion, art, food, music, travel and streetwear culture. The multi-platform company has more than 8 million people, with a mission to serve the inquisitive and ever-changing minds of youth, according to the statement. HYPEBEAST Japan sent its models Erika and Reina, along with a media team to cover Guam’s appeal to Gen Z.

“We are thrilled to have welcomed all of these Japanese Ambassadors and HYPEBEAST Japan to our beautiful island and encouraged them to share with their country that Guam is open and ready for them,” said GVB President and CEO, Carl TC Gutierrez. “As we move forward with efforts to revive the tourism industry, we continue to communicate with our visitors so they can safely experience our attractions, hospitality and culture.”

Groups took part in optional updated island tours that included sea sports, hiking, culture, wellness, shopping and dining.

Since March 1, the quarantine period in Japan has been reduced from seven days to three days, pending a negative COVID-19 test, for returning Japanese residents, business travelers, technical interns and overseas students. .