As prices continue to rise, Japan’s frugal households are getting even more frugal

These days, Yuki Wada is inundated with media inquiries seeking advice on how to save money – from tips on finding cheaper groceries and reducing food waste to effective ways to reduce electricity costs during Japan’s notoriously hot and humid summer.

“I’m no expert in economics, but people have wrung out a dry rag before trying to mitigate unnecessary spending during a prolonged period of economic stagnation,” says Wada, a setsuyakuor savings, advisor.

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